The college recruiters at Wiss & Company requested a brochure design that could also stand up as an attention-grabbing tabletop display at recruiting events. This accordion-fold design used a special die cut to show both the front and back images of the brochure when standing. The "Unfold Your Future with Wiss" headline encouraged passers-by to pick up the brochure and check out what was inside, while the "Who? What? When?" progression led readers to the information on the back.